Advantages of advertising in cinemas
- Diverse repertoire – the ability to influence the desired target audience.
- High degree of memorability – due to bright non-standard approach and strong emotional impact.
Positive perception — a good mood of the audience and, as a consequence, the perception of advertising as part of the screening.
- The inevitability of watching the movie before the movie – the attention of the audience is completely focused on the screen.
- Efficiency – a clear understanding of the cost of quality contact with the consumer due to the available data on attendance.
- Productivity — by combining different communication channels.
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